Privacy Policy

Samsung Electronics Australia Pty Limited (ACN 002 915 648) (Samsung) is committed to protecting your privacy. Samsung is bound by the Privacy Principles in the Privacy Act 1993 (Privacy Act) as well as other applicable laws protecting privacy.

Samsung may modify its Privacy Policy from time to time and if it does so, it will post any updated Privacy Policy on this website. We encourage you to check this website periodically to ensure that you are aware of our current Privacy Policy.

Please note also that this Privacy Policy should be read in conjunction with (and is subject to): (i) any other privacy statement that Samsung may provide to you when it collects your personal information or provides a particular product or service; and (ii) the terms and conditions of use which govern your access and use of, or any other website owned or operated by Samsung (each a Website and together the Websites), Samsung products and Samsung services.

By using or accessing any of our Websites and/or services (whether by your mobile phone, PC or any other means), you are deemed to agree to the provisions of this Privacy Policy

What personal information do we collect and why?

Samsung collects the personal information it needs to provide services and information to customers and for its business operations. If you choose not to provide certain personal information to us, we may not be able to provide you with the services or information you require.

The following are some examples of the types of personal information collected by Samsung and the purposes for which the information is collected.

To provide and improve our products and services

We may collect information about you such as your name and contact information, including postal and email address, billing information, transaction and credit or debit card information to provide you with our products and services (including our after sales services) and to enable us to fulfil our obligations under any contract with you. Subject to the direct marketing section below, we may also use your information for marketing purposes.

For surveys, promotions or competitions

We may collect information from you in customer surveys, prize draws, competitions or promotions. We may also use this information to monitor or improve customer satisfaction and (subject to the direct marketing section below) for marketing purposes.

To assist with your queries

You may also choose to provide us with your name or other contact details when you call us by phone, write to us or email us, so that we can respond to your query and send you information about our products and services.

When you use our Websites

In general, you can use parts of our Websites without giving us any information, unless you are interacting with us for purposes such as those described above. On certain pages of our Websites, for example registration pages, we will request information about you. We will only be able to provide you with our full Website environment and services if you have completed and submitted the information required for the registration process and this is accepted by us in accordance with the relevant Website terms and conditions.

If you send information to any bulletin board, forum or newsgroup that may be available on our Websites, please remember that any information that you provide will become public and exercise caution in disclosing it.

Please read also the section below about the use of cookies on our Websites.

As part of our general business operations

Samsung also collects personal information about individuals who are, or are employed by, our suppliers (including service and content providers), contractors, dealers, related companies, agents, corporate customers and business partners. Generally, if appropriate, we will state why we are collecting personal information when we collect it and how we plan to use it, or these things will be obvious when we collect the information.

Employees and contractors

When you apply for a job or contract with us we may collect certain information from you, from any recruitment consultant and from your previous employers and others who may be able to provide information to us to assist us in our decision on whether or not to make you an offer of employment or engage you under a contract.

How do we use personal information?

We will only use and disclose your personal information for the purposes for which it was collected and for related purposes that would be reasonably expected by you (or otherwise as required or authorised by law). For example, when you participate in a promotion or send us a query, we will use your personal information for the purposes for which you provided it.

When we collect personal information, we may sometimes also use it for assessment and analysis of our market, customers, products and services, to enable us to monitor, review and improve the products and services which we offer and for internal record keeping. As part of conducting our business, personal information may also be used to maintain and develop our business systems, including testing and upgrading them.

We may also use personal information about you to register you on our Website(s), to administer our Website services (including processing any searches or requests for information about our products or services), and to allow you to use those services (e.g. blogs, open forums, location based services and discussion pages).

We may combine information that we collect about you through one of our Websites with information that you provide to us by other means, or that is provided to us by third parties. We may store that information together in a combined database or in separate databases.

Direct marketing

If you have agreed or asked, we may also use or disclose your personal information to provide you with information about products, promotions, special offers and other information which relates to our products or services or which we believe may be of interest to you. We may send you such information by email, telephone, SMS text message and/or any other form of electronic messages, post, fax or smartphone applications, social networking websites or any other method which becomes relevant from time to time.

When you provide us with information about yourself, you will be given the option to let us know that you want that information to be used for direct marketing purposes whether by ourselves or by any third party (including our commercial partners). If you don't take up that option we will not use your information for direct marketing.

You can change your mind about your preferences in respect of direct marketing at any time by contacting our Privacy Officer on +64 9 477 7000 or via email to In addition, if you receive direct marketing from us by email or by SMS message, you will be reminded in the email or SMS message that you are able to request a change to your preferences.

Anonymous information

We may automatically collect technical information from which you cannot be identified when you connect to our Websites or use our services. An example is the domain name of another website from which you linked to one of our Websites. We collect this information to help us with identifying users' browsing preferences. The information is used for internal purposes only so that we can carry out research on your demographics, behaviour and interests. Anonymous or generic information from which you cannot be personally identified is not personal information and is therefore outside the scope of this Privacy Policy.

Location-based services

To the extent that you are using any of our location-based services or functionality (Location-Based Services), then in addition to the terms of this Privacy Policy, this paragraph will also apply. The Location-Based Services are offered by collecting, storing, transmitting or processing location data of the user and/or his or her Samsung device (including the real-time geographic location of our Samsung device) upon using such Location-Based Services. By using such Location-Based Services, you consent to Samsung using the location data for the purpose of providing the Location-Based Services. This information is anonymous and in a form that does not personally identify you, although the information may be combined with your personal information in order for us to provide you with Location-Based Services, such as Remote Locator and Phone Tracking. All such information will be dealt with in accordance with the terms of this Privacy Policy.

For how long do we hold personal information?

We will keep your personal information for only as long as is necessary to achieve the purpose for which we collected it.

Do we share or disclose personal information?

For the purposes we have described, we may disclose your personal information:

  • to any company in the Samsung group (which includes our related companies and any other entity under the Samsung brand name);

  • to our suppliers (including service and content providers), contractors, dealers, agents, and business partners who help us deliver a Website, service or product to you;

  • to anyone who hosts or maintains data centres, service platforms and other infrastructure and systems on behalf of us or our Samsung group companies, where your information is processed and/or stored;

  • to our professional advisers;

  • to anyone to whom our assets or business (or any part of it) is transferred;

  • where you have otherwise consented; or

  • as otherwise required or authorised by law.

We will take reasonable steps to ensure that the persons and organisations to whom we disclose personal information are bound to protect the privacy of that personal information. Please note that some of the persons to whom we disclose personal information may be situated outside New Zealand. Our Websites and systems and those of our Samsung group companies may also be based on servers located outside of New Zealand.

Trans-boarder Data Flow

Samsung may transfer (and you are deemed to consent to Samsung transferring) your personal information outside of New Zealand: (i) where the Samsung reasonably believes that the person who will receive your Personal Information is subject to effective data protection obligations; (ii) where the transfer is necessary for the performance of any contract between you and Samsung or for the implementation of pre-contractual measures; (iii) where the transfer is for your benefit and it is impractical for Samsung to obtain your consent, but if it were practical you would be likely to consent; (iv) as required or authorised by or under law, and where you subsequently consent from time to time; and (v) where you provide your personal information in the process of registering your Samsung device to enable WIFI connectively, to enable us to provide that service to you.

Cookies and anonymous information

We may use cookies, which are files that store information on your hard drive or browser, on our Website. They enable our Websites to recognise that you have visited them before and help us to understand which sections of our Websites are the most popular because they allow us to see which pages visitors are accessing and how much time they are spending on them. You may configure your browser to accept all cookies, reject all cookies, or notify you when a cookie is sent. Each browser is different, so check the "Help" menu of your browser to learn how to change your cookie preferences. Our Website and the communications generated from using and/or registering on our Website, such as promotional emails, may contain electronic images known as "web beacons". Web beacons generally work in conjunction with cookies, and we may use them with cookies to (for example) count the number of visitors to our Websites or see whether you have acted on an email or clicked on a link, for example where this is a condition of entering a competition. We may automatically collect other technical information from which you cannot be identified when you connect to our Website. An example is the domain name of another website from which you linked to one of our Websites. We collect this information to help us with identifying our Website users' browsing preferences. The information is used for internal purposes only so that we can carry out research on your demographics, behaviour and interests. Anonymous or generic information from which you cannot be personally identified is outside the scope of this Privacy Policy.


Our Websites may link to other websites which are outside our control, and other websites outside our control may link to our Websites. Whilst we try to ensure that we link only to websites which share our privacy and security standards, once you have left our Website we cannot be responsible for the protection and privacy of any information which you provide on other websites. You should exercise caution and review the privacy policy applicable to the website in question.

How do we protect your personal information?

We regard the security of your personal information as a priority and implement a number of physical and electronic measures to protect it. We remind you, however, that if you send information to our Websites, the internet is not a secure environment and although all care is taken, we cannot warrant or guarantee the security of information you provide to us via electronic means.

How can you access and correct your personal information?

Where we hold your personal information in such a way that it can readily be retrieved, you are entitled to request access to that information or to obtain our confirmation of whether we hold that information. If we are unable to meet your request for access, we will let you know why.

If you would like to access your information or to find out what information we have about you, please contact our Privacy Officer at the contact details given below. When you request access, we may need to take measures to verify your identity.

If you think that any personal information we hold about you is not accurate, complete or up-to-date, you may request us to correct that information.

Who can you contact for more information?

If you have any queries or would like further information about our privacy policies or practices, or wish to make a complaint about the way we have collected, used, held or disclosed your personal information; or would like to tell us that you do not want us to use your personal information, to contact you with our newsletter or with information about products or services through any direct marketing methods such as our email newsletter, please contact our Privacy Officer by calling Samsung Head Office on +64 9 477 7000 or via email to or by writing to:

The Privacy Officer
Samsung Electronics Australia Pty Limited
24 The Warehouse Way
Auckland 0627
New Zealand